:root {
  --bg: #0f0f0f;
  --bg-alt: #1a1a1a;
  --fg: #e8e4dc;
  --fg-muted: #8a8578;
  --accent: #d4a24e;
  --accent-bright: #f0c060;
  --red: #b34040;
  --font-display: 'Bebas Neue', sans-serif;
  --font-body: 'Space Grotesk', sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.accent { color: var(--accent); }

/* ========== HERO ========== */
.hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 4rem 2rem;
  overflow: hidden;
  background: 
    radial-gradient(ellipse at 20% 50%, rgba(212, 162, 78, 0.08) 0%, transparent 60%),
    radial-gradient(ellipse at 80% 20%, rgba(179, 64, 64, 0.06) 0%, transparent 50%),
    var(--bg);
}

.hero-grain {
  position: absolute;
  inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='noise'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23noise)' opacity='0.04'/%3E%3C/svg%3E");
  pointer-events: none;
}

.hero-content {
  position: relative;
  z-index: 2;
  max-width: 800px;
  text-align: center;
}

.hero-tag {
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 0.8rem;
  letter-spacing: 0.3em;
  color: var(--accent);
  margin-bottom: 1.5rem;
  text-transform: uppercase;
}

.hero h1 {
  font-family: var(--font-display);
  font-size: clamp(4rem, 12vw, 9rem);
  line-height: 0.95;
  letter-spacing: 0.02em;
  margin-bottom: 2rem;
  color: var(--fg);
}

.hero-sub {
  font-size: 1.15rem;
  color: var(--fg-muted);
  max-width: 540px;
  margin: 0 auto;
  line-height: 1.7;
}

.hero-stripe {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  height: 4px;
  background: linear-gradient(90deg, var(--accent), var(--red), var(--accent));
}

/* ========== NICHES ========== */
.niches {
  padding: 6rem 2rem;
  background: var(--bg-alt);
}

.niches-inner {
  max-width: 1100px;
  margin: 0 auto;
}

.section-label {
  font-family: var(--font-display);
  font-size: 3rem;
  letter-spacing: 0.05em;
  color: var(--fg);
  margin-bottom: 3rem;
  text-align: center;
}

.niche-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.niche-card {
  background: var(--bg);
  border: 1px solid rgba(232, 228, 220, 0.06);
  border-radius: 4px;
  padding: 2rem;
  transition: border-color 0.2s, transform 0.2s;
}

.niche-card:hover {
  border-color: var(--accent);
  transform: translateY(-2px);
}

.niche-icon {
  font-size: 2rem;
  margin-bottom: 1rem;
}

.niche-card h3 {
  font-family: var(--font-display);
  font-size: 1.6rem;
  letter-spacing: 0.05em;
  color: var(--accent);
  margin-bottom: 0.75rem;
}

.niche-card p {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.6;
}

/* ========== HOW IT WORKS ========== */
.how-it-works {
  padding: 6rem 2rem;
  background: var(--bg);
}

.how-inner {
  max-width: 900px;
  margin: 0 auto;
}

.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 3rem;
}

.step {
  position: relative;
}

.step-num {
  font-family: var(--font-display);
  font-size: 5rem;
  color: rgba(212, 162, 78, 0.12);
  line-height: 1;
  margin-bottom: 0.5rem;
}

.step h3 {
  font-family: var(--font-display);
  font-size: 1.8rem;
  letter-spacing: 0.05em;
  color: var(--fg);
  margin-bottom: 0.75rem;
}

.step p {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.7;
}

/* ========== CLOSING ========== */
.closing {
  padding: 7rem 2rem;
  background: 
    radial-gradient(ellipse at 50% 50%, rgba(212, 162, 78, 0.06) 0%, transparent 60%),
    var(--bg-alt);
  text-align: center;
}

.closing-inner {
  max-width: 720px;
  margin: 0 auto;
}

.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(2.5rem, 6vw, 4.5rem);
  line-height: 1;
  letter-spacing: 0.02em;
  margin-bottom: 2rem;
}

.closing-text {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.8;
  margin-bottom: 2.5rem;
}

.closing-tagline {
  font-family: var(--font-display);
  font-size: 2rem;
  color: var(--accent);
  letter-spacing: 0.1em;
}

/* ========== FOOTER ========== */
.site-footer {
  padding: 3rem 2rem;
  background: var(--bg);
  border-top: 1px solid rgba(232, 228, 220, 0.06);
}

.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.footer-brand {
  font-family: var(--font-display);
  font-size: 1.5rem;
  letter-spacing: 0.1em;
  color: var(--fg);
}

.footer-copy {
  font-size: 0.85rem;
  color: var(--fg-muted);
}

/* ========== RESPONSIVE ========== */
@media (max-width: 768px) {
  .niche-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 1rem;
  }
  .steps {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }
  .hero h1 {
    font-size: clamp(3rem, 10vw, 5.5rem);
  }
  .section-label {
    font-size: 2.2rem;
  }
  .footer-inner {
    flex-direction: column;
    gap: 0.5rem;
    text-align: center;
  }
}

@media (max-width: 480px) {
  .niche-grid {
    grid-template-columns: 1fr;
  }
  .hero {
    padding: 3rem 1.5rem;
    min-height: 90vh;
  }
  .niches, .how-it-works, .closing {
    padding: 4rem 1.5rem;
  }
}

/* ========== SITE NAV ========== */
.site-nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1rem 2rem;
  background: rgba(15, 15, 15, 0.92);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(212, 162, 78, 0.12);
}
.site-nav-brand {
  font-family: var(--font-display);
  font-size: 1.6rem;
  letter-spacing: 0.08em;
  color: var(--fg);
}
.site-nav-links {
  display: flex;
  align-items: center;
  gap: 1.5rem;
}
.site-nav-links a {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fg-muted);
  text-decoration: none;
  transition: color 0.2s;
}
.site-nav-links a:hover { color: var(--accent); }
.site-nav-links .nav-cta {
  background: var(--accent);
  color: #0f0f0f;
  padding: 0.45rem 1rem;
  border-radius: 2px;
  font-weight: 700;
}
.site-nav-links .nav-cta:hover { background: var(--accent-bright); color: #0f0f0f; }

/* Hero needs top padding when nav is fixed */
.hero { padding-top: 6rem; }

/* ========== HERO ACTIONS ========== */
.hero-actions {
  display: flex;
  gap: 1rem;
  justify-content: center;
  margin-top: 2.5rem;
  flex-wrap: wrap;
}
.hero-btn-primary {
  font-family: var(--font-display);
  font-size: 1.1rem;
  letter-spacing: 0.12em;
  background: var(--accent);
  color: #0f0f0f;
  padding: 0.9rem 2.2rem;
  text-decoration: none;
  border-radius: 3px;
  transition: background 0.2s, transform 0.15s;
}
.hero-btn-primary:hover { background: var(--accent-bright); transform: translateY(-2px); }
.hero-btn-ghost {
  font-family: var(--font-display);
  font-size: 1.1rem;
  letter-spacing: 0.12em;
  border: 1px solid rgba(212,162,78,0.4);
  color: var(--accent);
  padding: 0.9rem 2.2rem;
  text-decoration: none;
  border-radius: 3px;
  transition: border-color 0.2s, background 0.2s;
}
.hero-btn-ghost:hover { border-color: var(--accent); background: rgba(212,162,78,0.08); }

/* ========== NICHE CARDS — SHOP LINK ========== */
.niche-card {
  display: block;
  text-decoration: none;
  cursor: pointer;
}
.niche-card-link {
  display: inline-block;
  margin-top: 1rem;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
}

/* ========== FOOTER NAV ========== */
.footer-nav {
  display: flex;
  gap: 1.5rem;
  flex-wrap: wrap;
  justify-content: center;
}
.footer-nav a {
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--fg-muted);
  text-decoration: none;
  transition: color 0.2s;
}
.footer-nav a:hover { color: var(--accent); }
.footer-inner {
  flex-direction: column;
  gap: 1rem;
  text-align: center;
}

/* ========== CLOSING CTA ========== */
.closing-cta {
  display: inline-block;
  margin-top: 2rem;
  font-family: var(--font-display);
  font-size: 1.4rem;
  letter-spacing: 0.1em;
  background: var(--accent);
  color: #0f0f0f;
  padding: 0.85rem 2.5rem;
  text-decoration: none;
  border-radius: 3px;
  transition: background 0.2s, transform 0.15s;
}
.closing-cta:hover { background: var(--accent-bright); transform: translateY(-2px); }

@media (max-width: 600px) {
  .site-nav-links .nav-cta { display: none; }
  .site-nav-links a:not(.nav-cta) { display: none; }
  .site-nav-links a:last-child { display: block; }
}